A Guide to the Google Penguin Update
The first time Google introduced Penguin was way back in April 2012, in efforts of better catching websites that are considered to spam its search results. This is in particular to those that are buying links or getting them via link networks that are primarily designed to boost rankings in Google. But few years had passed and several updates were done to Penguin and now come the newest update which is Penguin 4.0, announced on September 23. Many SEO experts believe that this update will be a boon for SEO companies that are doing legitimate SEO strategies.
As a matter of fact, there are quite a number of reasons to why many people are so excited with the new Penguin update.
Number 1. Algorithm devalues links instead of punishing websites – with new Penguin version, it devalues spam links rather than penalizing the …